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What does it takes to close a £2M deal?

  • Writer: John Hsieh
    John Hsieh
  • Jul 9
  • 1 min read

Updated: Jul 21

🔥 Next up in the Behind the Sale (BTS) series is a story you don’t want to miss: Helen Sutton and the £2M deal!


From Presales Manager to CRO, Helen has helped shape the success of companies like SAP, Docusign, and Splunk. Is anyone surprised that she’s picked up some incredible wins along the way?


What exactly does it take to take down a £2M deal? In this episode:

✅ She breaks down the deal

✅ Reveals how she earned the deep trust of her Champion

✅ And shares how she somehow negotiated her way into a Michelin-starred meal (you’ll want to hear this one)


We wrap with the question, “If you weren’t in sales, what would you be doing?”, and let’s just say, her answer fits perfectly with someone who’s built a career around making bold, lasting impact.


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