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From AI Buzz to Real Customer Value
Behind the Sale is where we go beyond the pitch to uncover how top sales and marketing leaders make big things happen. In this episode,...
John Hsieh
Aug 11, 20252 min read


From Hero Ball to Selling Committee
After 15 years in sales, 11 of those in tech, Mitch Hipp has seen it all: rejection, reinvention, and some serious wins (including a big...
John Hsieh
Jul 21, 20252 min read


What does it takes to close a £2M deal?
🔥 Next up in the Behind the Sale (BTS) series is a story you don’t want to miss: Helen Sutton and the £2M deal! From Presales Manager to...
John Hsieh
Jul 9, 20251 min read


Level Up Discovery With Your Very Own AI Coach
Goal: This interactive, AI-guided coaching module is built for new hires looking to ramp faster and for experienced AEs who want...
John Hsieh
Nov 21, 20243 min read


AI was given a "sales territory" - how did it do?
Anthropic gave Claude a “sales territory”. What happened next says a lot about AI’s ability to handle the nuances of selling to real...
John Hsieh
Nov 21, 20241 min read
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